Primetime585 and WROCTV News Channel 8 is now collaborating to expand sports coverage in Section V
It’s PrimeTime!
PrimeTime585 works with young adults to unite our community in the fight against racism and poverty.
We engage young adults through a shared love of sports.
Beyond the action and sports commentary, we send the important message: When it comes to fighting racism and poverty we are all on the same team.
We provide opportunities to act.
Bridging racial, economic, and geographic barriers, we bring together athletes, fans, and law enforcement professionals to play, learn, and work together.
We help when help is needed the most.
We work with young adults to address mental health issues and connect them to appropriate services.
The teenage years are the Prime Time to promote the importance of compassion, tolerance and cultural sensitivity.
The News 8 PrimeTime585 spring Players of the Season
Free Basketball Camps:
june 29th-july2 2026
Thanksgiving Adopt-a-family
Sports Coverage
Holiday Coat and Toy Drive
The News8 Primetime585 Elite Awards is a collaboration between News8 and Primetime585 to honor the best athletes throughout section v sports. The Winter Awards 2025-2026.
Primetime585 collaborated with Read Alliance and the Rochester City Council to run the first of its kind literary program for the city of Rochester where 90 students k-3rd grade received intense literacy support from staff/teachers for 6 weeks at school 20 and 16.
Primetime585 kicked off their podcast powered by RochesterFirst. The podcast is the most comprehensive high school sports podcast in upstate ny. The show airs each Thursday at 7:30 on AppleTV, ROKU or Amazon Fire.
88 sports teams from throughout section five adopted, shopped and delivered Thanksgiving meals to over 4300 people.
Primetime585 2nd annual sports equipment drive in partnership with News 8 and Tracey Door
Primetime585 night at Verhurst Haunted Hayride celebrating section v athletes
Primetime585 invited by Gov Hochul as her guest brought students enrolled in the summer program to Bills Camp
The 3rd Heidi’s Wish Soccer Camp in partnership with Riverflow Soccer held at East High. July 1
The 20th Coach Iglesia Free Basketball Camp
The news 8 Primetime585 elite spring awards on July 1, 2025
